Rise and shine with Poppin’ Fresh Pillsbury Doughboy
By Larry LeMasters
Collectors absolutely love the Pillsbury Doughboy, as much for his happy face as for his rotund stomach’s promise of good food, like cinnamon rolls, in a can.
Legend credits Rudy Perz with creating the Pillsbury Doughboy, a symbol of the company’s freshness. Perz was eating breakfast in his kitchen, in March 1965, thinking about a new advertising campaign for Pillsbury’s refrigerated dough product line.