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News Article  
Santa sells; so trade cards used his image
By Larry LeMasters During the late 1800s, a favorite pastime for housewives was collecting small, illustrated advertising cards that are now called “trade cards.” Trade cards slowly evolved from cards used by tradesmen around 1800 to advertise their services. But it was not until the spread of color lithography, first demonstrated at the 1876 Philadelphia Centennial Exhibition, that trade cards became plentiful.